Nearly half of consumers polled stated they still prefer grocery shopping in-store. The reality is shoppers like having control over the selection of produce they eat and enjoy the experience of hand-selecting the food they feed their families. Grocery shopping and cooking at home is both an essential activity, and a source of entertainment, comfort and luxury. Couple this omnipresent human nature with rising inflation, labor shortage, and supply chain issues, and the online grocery shopping spotlight is beginning to dim.
